Many, many years ago I ran the 4 X 400 relay on my track team.? I was no star, but I loved the race.? It’s a long, tough sprint that leaves you completely spent yet strangely exhilarated.? The coach used to tell me to leave nothing behind on the track.? The trick at the end was to finish with only enough strength to raise an arm and pass the baton.? I started this blog nearly seven years ago.? For the first few years, I posted several times a week.? Then I got serious on January 1, 2011, when I started posting every single weekday.? Go big or go home, I figured.? If I was going to blog, I should throw my full self into it and truly sprint.? I didn’t miss a day for nearly two and a half years, and that’s when this blog really took off.? I think the daily posting forced me to be a more disciplined thinker and writer, and as the quality of my posts grew, so did the community around the blog.? It’s been a good lesson to me in the power of concentrated commitment in the face of discomfort (which daily posting can be!). But now it’s time for me to pass the proverbial baton, for several reasons.? First, I am striking out on a new adventure. After eight wonderful years at Network for Good , I’m moving on to take a job as CEO at ePals , an education media company that connects learners around the world.? That will be my new sprint.? Second, I’m more than a little winded.? After nearly 1,500 posts, I’ve said nearly all I could ever imagine saying.? And so I am passing the blog baton to the Network for Good team.? Network for Good will host the blog and all the archives and add posts content regularly, starting now.? This is the perfect handoff, because Network for Good’s mission is the same as mine has been with this blog: to give you, the amazing person doing good in the world, a little information, insight or inspiration to help you along the way.? The Network for Good team will be lucky to have you, and they know it and will serve you well.? I said in my book that writing advice for others is an act both vain and humbling.? Vain, because to sit down and write you must believe yourself an expert.? Humbling, because in writing you discover there is so much you don’t know.? I’m grateful to you for being with me as I learned along the way.? Thanks for reading this blog over the years – and for continuing to read it in the future.? And even more important, thank you for the incredible work you do, day in and day out, to make a difference for someone or something that matters.? The world needs you and your concentrated commitment in the face of discomfort.? How fortunate we all are that you chose to be a sprinter for good.
Customer Demographics, the DISC Personality Profile and Commercials
I had such a neat ephiphany this morning about how to explain merging of DISC Personality Types (extrapolate to your favorite personality profile!) and customer demographics using national advertising commercials.

Help your corporate partners be brainiac cause marketers
image via the Sparkologist As I’ve often written on this blog, human beings are inherently empathetic. Our brains are hardwired to relate to other people’s experiences. When we witness or imagine someone acting, our neurons fire the same way they would if we were undertaking the same action

Guest Post Blogging – How NOT To Ask For A Guest Post
This post is a “how not to” for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests to guest post, they may be published here (without any identifying information)

Free marketing brainpower for your nonprofit
Did you know that you could have fantastic pro bono marketing experts helping your organization?? No?? Then you should attend the next Network for Good webinar.? Here’s the description. Effective marketing is absolutely critical for organizations to succeed in winning hearts, minds and donations for their cause—yet 68% of nonprofits lack a dedicated marketing role. Does this sound like your organization
Better meetings: BLUF and the three WHATs
Last year, I was talking about the critical importance of getting to the point quickly in meetings – and in messages – and a friend who is in the Navy taught me about BLUF.? That’s the acronym they use in the military for Bottom Line Up Front.? In a military setting, BLUF communications allow people to grasp the essence of a situation immediately and seek details only as necessary.? It’s like a Cliff Notes for every situation.? More recently, a reader wrote me with this nifty list, also from the military.? Always describe: What’s what.
Why I helped start a magazine: Characters matter
I’m excited to announced that today, Characters Magazine is live.? Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector.? You can read it free online here .? Thanks to everyone who submitted – as well as to the amazing editor and designers I highlighted in the following introduction included in the magazine. It was a labor of love to put this together, and I’m especially grateful to Mark for his partnership and creativity—as well as his willingness to take over the full reins going forward
On a personal note: A moment that shaped me
I posted this on LinkedIn this week and thought I would share it with you.? I was asked to write about what inspires me.? I think “inspire” is perhaps not the right word given the tragedy I describe here.? It was unspeakable. This is how it has shaped me, ever since.? It held the fundamental lesson of life – one I should have known but just didn’t quite get till then
4 ways to give donors a better experience online
A new Donor Experience guide is out from Crown Philanthropic Solutions .? While it is written for community foundations and others providing giving platforms, the useful tips apply to all fundraisers.? Here are some of the recommendations.? Online giving should be: 1. Social: Personal connections are essential, so donors must be able to easily share their cause with friends and family.? Giving is often a way to bring people together.? Says the guide, “Many families rally around charitable giving as the touch point to stay connected as generations grow up
The magic two words that will get people to retweet you
Dan Zarrella is one of my favorite thinkers on social media, because he mines massive amounts of data and bases his recommendations on hard science. This is relatively rare yet needed in the field of social media marketing, and so he’s well worth following
