I had such a neat ephiphany this morning about how to explain merging of DISC Personality Types (extrapolate to your favorite personality profile!) and customer demographics using national advertising commercials.
image via the Sparkologist As I’ve often written on this blog, human beings are inherently empathetic. Our brains are hardwired to relate to other people’s experiences. When we witness or imagine someone acting, our neurons fire the same way they would if we were undertaking the same action
This post is a “how not to” for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests to guest post, they may be published here (without any identifying information)
Did you know that you could have fantastic pro bono marketing experts helping your organization?? No?? Then you should attend the next Network for Good webinar.? Here’s the description. Effective marketing is absolutely critical for organizations to succeed in winning hearts, minds and donations for their cause—yet 68% of nonprofits lack a dedicated marketing role. Does this sound like your organization
Last year, I was talking about the critical importance of getting to the point quickly in meetings – and in messages – and a friend who is in the Navy taught me about BLUF.? That’s the acronym they use in the military for Bottom Line Up Front.? In a military setting, BLUF communications allow people to grasp the essence of a situation immediately and seek details only as necessary.? It’s like a Cliff Notes for every situation.? More recently, a reader wrote me with this nifty list, also from the military.? Always describe: What’s what.
I’m excited to announced that today, Characters Magazine is live.? Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector.? You can read it free online here .? Thanks to everyone who submitted – as well as to the amazing editor and designers I highlighted in the following introduction included in the magazine. It was a labor of love to put this together, and I’m especially grateful to Mark for his partnership and creativity—as well as his willingness to take over the full reins going forward
I posted this on LinkedIn this week and thought I would share it with you.? I was asked to write about what inspires me.? I think “inspire” is perhaps not the right word given the tragedy I describe here.? It was unspeakable. This is how it has shaped me, ever since.? It held the fundamental lesson of life – one I should have known but just didn’t quite get till then
A new Donor Experience guide is out from Crown Philanthropic Solutions .? While it is written for community foundations and others providing giving platforms, the useful tips apply to all fundraisers.? Here are some of the recommendations.? Online giving should be: 1. Social: Personal connections are essential, so donors must be able to easily share their cause with friends and family.? Giving is often a way to bring people together.? Says the guide, “Many families rally around charitable giving as the touch point to stay connected as generations grow up
Dan Zarrella is one of my favorite thinkers on social media, because he mines massive amounts of data and bases his recommendations on hard science. This is relatively rare yet needed in the field of social media marketing, and so he’s well worth following
Cartoon by Tom Fishburne, the Marketoonist Yesterday, I talked about brand reinvention.? Today I want to talk about brand storytelling. The biggest mistake people make in brand storytelling is they forget the party shaping your brand story is the person experiencing the brand – and not your marketing department.? That’s why this cartoon is so apt. Bad brand storytelling is: 1.
